Novus Digital

Neighbourhood · Naas, Co. Kildare · 2026

Three quiet nights, turned around.

We built an offer for each quiet night and put every channel behind it.

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Includes a growth audit walkthrough, prepared for your business.

How we did it

  • +80%

    Sunday

  • +70%

    Steak Night

  • +146%

    Saturday brunch

Neighbourhood’s website, rebuilt by Novus: Welcome to Neighbourhood Naas

  • The constraint

    A winter off air.

    No ads since November, no email since December.

  • What we changed

    An offer per quiet night.

    Pages, ads, email and creators behind them.

  • The outcome

    Sunday became the busiest day.

    Ahead of Saturday on 8 of 10 campaign weekends.

01 /Sunday Menu

+80%

Guests on an ordinary Sunday. Sunday evenings nearly tripled.

Sunday MenuOffer pageEmailMetaCreators
The Sunday Roast offer page on a phone: the set menu at €39 and €42
The page
The Sunday email: Sunday belongs to the roast
The email

Guests each Sunday

+80%

May to mid-September. The early peaks are a bank holiday weekend and Father’s Day.

02 /Steak Night

+70%

Thursday guests once Steak Night ran. It held after the ads stopped.

Set menuOffer pageEmailCreator ads
The Steak Night offer page on a phone: two courses €50, three €55
The page
A creator’s Steak Night ad on Instagram
A creator ad

Guests a Thursday

+70%

03 /Saturday brunch

+146%

Saturday daytime guests in its first three weeks. The same weeks of 2025 were flat.

New offerOffer pageEmailMeta

Saturday daytime

+146%

Same weeks, 2025

Flat

Not the season: the offer.

04 /Live at NBHD

Half booked in an hour.

One email to the list. Half the first night’s Live bookings came within the hour, all of them within 25.

Offer pageOne email
The Live at NBHD offer page on a phone: three courses, live jazz, every Friday, €75
The page

Sent 8.47pm, 11 August

Early access is open.

To the list. No ad, no post yet.

First-night Live bookings

25 hours

Share of the covers booked through the Live listing.

Every channel, pointed at a booking.

  1. 01 /

    Discover

    • Meta ads
    • Organic
    • Creators

    5M+

    views: ads, organic, creators

    350,344 accounts reached by ads

  2. 02 /

    Consider

    • New website
    • Offer pages
    • Menus

    13,427

    menu downloads since late July

    +20% organic visits, Aug to Sep vs 2025

  3. 03 /

    Book

    • Book buttons
    • Emails

    4,268

    Book a table clicks since July

    2 in 3 of them from search

  4. 04 /

    Visit

    • Four offers

    1,324

    Sunday Menus sold since June

    303 Live set menus in five Fridays

  5. 05 /

    Come back

    • Scratch-card pop-up
    • Email list

    3,342

    new email sign-ups since March

    1,940 in September alone, vs 350 in 2025

Come back feeds Discover

Guests counted in the booking system, before each offer’s campaign against during it. Sunday leaves holiday weekends (Mother’s Day, Easter and bank holidays) out of both.

The point

A quiet night needs a reason to book, with every channel pointing at it.

Give them a reason to book again

Let’s talk about the guests you want to attract, the occasions you want to grow and the work needed to bring it together.

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