The Best Restaurants Don’t Lack Demand.
They Lack a Commercial Engine.
Novus operates the commercial engine behind modern hospitality brands.
portfolio
Compounding Growth
A single-site fine-dining brand scaled +43% year-on-year through system-led growth.
Growth produced by controlled systems, not campaigns or guesswork.
Prepaid demand
+52%
Google rating
4.1 → 4.4
Revenue
€1.26m → €1.80m
Google rating
Wine +27% · Drinks +32%
+86% online revenue YoY
Pre-paid demand became predictable.
Pre-paid demand became predictable.
Google rating: 4.1 → 4.4
Structured feedback system.
Structured feedback system.
Total revenue: €1.08m → €1.54m
No expansion. No discounting.
No expansion. No discounting.
Wine +27% · Drinks +32%
Margin-led growth.
Margin-led growth.
Attribution & Commercial Control
Governs decision-making
Omnichannel Demand Orchestration
Controls how demand enters the business
Guided Conversion Architecture
Turns intent into commitment
Retention & Guest Value Expansion
Compounds profit between visits
COMBINED COMMERCIAL ECOSYSTEM
The tech stack that powers it all
Founder
Built by an operator.
Novus was built by Brian Hughes, a restaurant operator who scaled a fine-dining business from the ground up under real commercial pressure.
The systems behind Novus were developed inside a live operation.
The systems behind Novus were developed inside a live operation.
Built for operators. Because it was built by one.
testimonials
A word from oUr partners
“We didn’t adopt this as a marketing tool. We adopted it as a commercial operating layer across our guest lifecycle. It now governs how revenue, experience, and retention are managed in one system.”
Jonathan K.
Hospitality Group Director
Why We Exist
Modern restaurants
win before the booking.
Demand is shaped, qualified, and committed long before a guest arrives.
Uncontrolled discovery creates volatility. Control creates margin.
FAQ
Frequently Asked Questions
Who is Novus a fit for?
Novus partners with operators ready to run growth as a system. Typically €1.5m+ restaurants with strong fundamentals.
Is this a long-term partnership?
Novus is a long-term commercial partner. The systems we build compound over time and are designed to become part of how the business operates, not a short-term initiative.
How selective is onboarding?
Highly selective — by design. Novus works with a small number of commercially ready partners to protect system integrity and outcomes. This discipline enables calm, controlled, compounding growth.
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