Eclective · Doolally, Dublin 2 · 2026
Doolally’s email list was shrinking.
In twelve weeks it gained 5,518 subscribers.
Sign-ups all but stopped in October 2024. We moved the list to a new email platform, connected it to OpenTable and rebuilt the sign-up pop-up on the website.
5,518
new subscribers in twelve weeks, after unsubscribes
99%
of new email sign-ups came through the pop-up
200
people who signed up have since booked and come in
613 of 613
bookings our feed reads. OpenTable’s own connection passed on 199.
New subscribers each week, after unsubscribes
Shrinking in 2025. Then 5,518 more in twelve weeks.
The problem
A list that had stopped filling.
The list went 482 days without an email, and shrank from 4,428 to 3,958 people in six months.
What we changed
Moved it, connected it, rebuilt the pop-up.
A new email platform connected to OpenTable. A scratch-card pop-up tested head to head over 14 rounds: 99% of new sign-ups came through it. And four automatic follow-ups where there were none: a welcome series, a welcome text, an unfinished-booking reminder and a win-back for lapsed guests.
What happened
A list that fills itself.
7,476 to 12,994 subscribers in twelve weeks, after unsubscribes. 200 of the people who signed up have since booked a table and come in.
01 /The booking feed
613 of 613
Doolally’s emails can only follow up on bookings they know about. OpenTable’s own connection passed on 199 of 613 in a June test. Our feed reads all 613.
June test, 613 bookings
02 /The pop-up
18%
of people who saw it signed up, against about 5% for the average pop-up.
Sign-up rate
The point
A list only grows if something fills it every day.
Give them a reason to book again
Let’s talk about the guests you want to attract, the occasions you want to grow and the work needed to bring it together.