Eclective · three Dublin restaurants · 2026
Weekend brunch bookings went
from 10% down to 45% up.
The €35 set cost €3 more than last year’s. We sold it at three Dublin restaurants, end to end.
+28%
spend a head vs other booked weekend-brunch tables
1,485
more booked weekend-brunch guests than 2025
9,093
new email subscribers
Booked weekend-brunch tables each weekend, 2026
Six of eight weekends behind 2025. Then the last eleven in a row ahead.
The three restaurants together, walk-ins excluded. Our campaign went live at one restaurant in mid-July and at all three by mid-August.
The constraint
Brunch was slipping.
Bookings ran 10% behind 2025 in the eight weeks before.
What we changed
One campaign, three restaurants.
Pages, menus, ads, creators and email across three sites, four ad accounts and three lists.
The outcome
Booked as an occasion.
63 set tables of six or more, the biggest for 17.
01 /The bill
€42.51
A head, on a €35 set. Nine in ten set tables spent at least the price.
The bill beat the price.
02 /Chose the set
2 in 5
Of the booked weekend-brunch tables with a till bill in the campaign weeks, 2 in 5 chose the €35 set. 83% of its guests were on a first visit to that restaurant.
Booked weekend-brunch tables
627 of 1,502 tables with a till bill
How we sold it.
- 01 /
Discover
- Meta ads
- Creators
- Brunch guide
Nearly 4M
times on screen: ads, creators and Google search
66 creator visits
- 02 /
Consider
- Offer pages
- Set menus
- Sign-up pop-up
49,268
landing-page views from ads
- 03 /
Book
- Book button
1,629
booked weekend-brunch tables in the campaign weeks
502 more than the same weeks of 2025
- 04 /
Visit
- The €35 set
2,113
guests booked on the €35 set
- 05 /
Come back
- Welcome emails
9,093
on the list, ready to invite
The point
Sell the occasion, not the price.
Give them a reason to book again
Let’s talk about the guests you want to attract, the occasions you want to grow and the work needed to bring it together.