Eclective · Mama Yo, Dublin 2 · 2026
A rebuilt brand,
and 3,034 more guests than last year.
Mama Yo is a modern Chinese restaurant in Dublin. We wrote its brand down, rebuilt its site and menus, then put it in front of the city, with a new set menu as the hook.
3,000+
more guests than the same weeks of 2025
9,036
guests who hadn’t been in for a year
800,000+
accounts reached by our ads
Extra guests since the work went live, added up week by week
+3,034 guests on the same weeks of 2025.
Every guest seated, terrace included, each week against the same week of 2025, added up from 2 March. The early dip is Mother’s Day and Easter falling in different weeks in each year.
The constraint
Guests were slipping.
Mama Yo ran 5.5% behind 2025 in the nine weeks before the work went live.
What we changed
A brand, then a mass audience.
A brand book, a new site and new menus. Then Meta ads, creators and email, led by a new set menu.
The outcome
More people came in.
1,157 more bookings seated than the same weeks of 2025, from March to October.
Before and after
What a guest saw before the rebuild, and what they see now.
01 /The website
BeforeOctober 2025 
AfterLive since March 2026 02 /Email
BeforeJanuary 2026 
AfterMay 2026 03 /Instagram
Before19K followers 
After23.7K followers 04 /The menu
Before2025 
After2026
01 /The brand
9,036
Guests who hadn’t been in for a year booked and came. The brand book wrote down the restaurant’s story, voice and offers, and the new mamayo.ie went live on 10 March.
Up on the same weeks of 2025
Guests who booked and hadn’t been in for a year, March to October.
02 /The reach
6M+
Times our ads were on screen. The brand was the content and a new set menu the hook, with creators and a JOE Media Group video alongside.
Where it landed
5,844,077 of 6,373,324 impressions were in Dublin
03 /The set menu
2,843
Set menus served from late March. We named it Lotus and built its page, menu and emails: one offer among several.
Menu downloads
29,734 of 61,380 were the set menu, April to September
How we grew it.
- 01 /
Discover
- Meta ads
- Creators
- JOE video
800,000+
accounts reached by our ads
55,268 clicks from Google search to the new site
- 02 /
Consider
- New website
- Menus
- Offer pages
67,322
menu downloads on the new site
- 03 /
Book
- Book buttons
+1,157
more bookings seated than the same weeks of 2025
- 04 /
Visit
- Set menu
- Group dining
3,000+
more guests than the same weeks of 2025
9,036 guests who hadn’t been in for a year
- 05 /
Come back
- Pop-up
15,765
on the list, ready to invite
3 in 10 online guests already on the list by summer
The point
The brand was the content. The offer was the hook.
Give them a reason to book again
Let’s talk about the guests you want to attract, the occasions you want to grow and the work needed to bring it together.